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Archway School

The Journey from Breweries to Budget Hotels and Coffee Shops

The year 12 BTEC Business Studies students were very pleased to be invited to a presentation at The Sundial Theatre Cirencester, given by Joanne Russell, Director of Investor Relations, Whitbread Plc.  

The event was organised by Charles Stanley Stockbrokers, Cirencester, to provide an opportunity for business students across Gloucestershire to gain an insight into business expansion and the logistics of running an international company.  It was fascinating to hear how Whitbread have successfully transformed their business from brewing and pub ownership to their current model consisting principally of Costa Coffee and Premier Inns.  Joanna was able to give the students an insight into the importance of developing a brand and the need to research an ever-changing market. 

     It was also interesting to learn about Whitbread’s planned strategies for growth in Europe, the Middle East and Asia.  Apparently, Costa Coffee is the ‘in place’ for a first date in China! We also learnt that the regular sized muffins sold in Europe are far too big for the average Chinese appetite and as a result portion sizes have been reduced and more rice-based products have been introduced to suit local needs.

     The presentation provided Archway Business students with a great opportunity to gather valuable information required for assessed work.  We would like to express our thanks to both Joanne Russell for delivering the presentation and to Richard Fowler, Manager of Charles Stanley Cirencester for co-ordinating the event.

Below:  A few year 12 business students making the most of a photo opportunity with Joanne Russell, Director of Investor Relations, Whitbread Plc. From left to right Jack Pickering, Holly Mustoe, Ben Shill, Aimee Aitkinson, Krishan Sharma, Joanne Russell(Whitbread PLC), Lucy Williams, Rob Buxton, James Nash, Ivor Jones and Grace White.